Friday, 8 June 2012

Evaluation



The Graphics examination question entitled "Music To Live" was the entire focus of the project that is now coming to a conclusion.

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[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
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I choose this question above the rest because I have always had a strong fascination about the way that music has such a strong part and effect in life, I find it both wonderful and intriguing, especially the way that it effects the mind of living things (and how many different things respond to the sound vibrations in different ways).
 The way I went about answering this question was to methodically work out my interpretation of the phrase "Music to live" and how other music/graphic artists interpreted this.
  My interpretation of the "Music To Live" question focused primarily on the themes of morality, spirituality. nature, life and circles & cycles.

The way that morality was interpreted was that it conjured the idea that music is something to live by, like the Ten Commandments of the Christian faith.
  This brings me to my next point, spirituality is far more involved with this phrase that first meets the eye. The churches of many religions such as Christianity and Catholicism practice both hymns and prayers. This religious music is preformed for a number of reasons, but the one which relates to this question is that some religious people believe that the act of preforming music alleviates their soul (consciousness) and so they may carry on living.
  This again links nicely back to the themes of morality, religious people living to music.

I tried to show my initial interpretation of this through a range of formats such as mind maps, detailed written concepts and mood boards focusing on album art which I felt had a connection to the way I interpreted "Music To Live."
  Many religions such as Buddhism hold a strong belief in reconnecting with nature. Many Monks are known to attempt reaching this state which is known as "Enlightenment" through mantras, which can be preformed in solitude or in a group.
  They attempt to lead more natural lives and one of the ways the attempt to connect to nature is by trying to harmonize with the sound of nature, the melody of the may birds to the symphony of the rushing rain.

The way this is all connected together though is the last three points; life, circles and cycles.
Life is a strong element exhibited in nature, spirituality and morality, it is the ultimate action. Without action there would be no life, without life there would be no music.
  Circles & cycles are the bonds which tie together many of these themes. They are a part of our life as we wiz around the sun, they can be seen on graphs as time pass's by. they allow one event to move on to another.
  The way I derived this from the phrase however is very simple, "To". This gave me the impression that music is "To" live, as though is it from one to the other, like an action and a movement, but as I view Music and Live as elements which reflect and rely on one another, I made the connection that they music loop back on one another.

From working out my interpretation of the question, I came to what I thought was the logical step, I wanted to make holographic album cover. This was based on the idea that I could show the "depth" of the music visually using the holographic medium. However after researching this particularly high priced medium and only receiving a luke warm response from my peers during my pitch, I decided to return my concept to the drawing board for refinement. Looking at what I had done so far I decided it was a bad idea to abandon it and start fresh, so I remolded the concept. I had a concept idea to focus on landscapes (as this was my initial template which helped my link to nature whilst producing my graphic art). I then thought that the landscapes would stand out more if I made them in the form of silhouettes.
 
When I presented this to my tutor, he was not impressed by the focus of the silhouetted landscape as he reminded my that I had a strong focus on silhouettes in my last project, he did however like the lightening effect which resembled bird like figures. The problem with the design was that I was not answering the question. I had not yet tackled the "Music To Live" element clearly enough, so I started to create something. I played around with a various assortment of layouts but eventually decided upon the numerically concept design of a modified "2" in the center of the "music To Live" logo with Music at the Top and Live at the bottom. I then applied rays coming out of either end, as though the music and live was coming out of the two. I tried to keep a nice clear monochrome pallet whilst designing this template.
  Once this was done however I produced a range of color variations to pick the base color (which can be found on the insert of my final piece).

I then morphed the center two with the liquify effect and came out with what my Tutor thought resembled a "Phoenix". I did some research into this and it strongly relates to my project, the phoenix in mythology works on the idea that every five hundred years or so it dies and from the ashes of the dying creatures rises a new one. This is a clear cycle, which has manifested in the modified "2" which is the connection of music to live "To".
I have to admit that I was intrigued by the similarity of the way that Tenacious D had placed their newly release album Entitled Rise of the Fenix, which the phoenix in the center and the text and the top and bottom, very much like mine. The design is primarily red flames, which is very much how I designed my own logo (with red flames surrounding the Two shaped Phoenix).

http://rockitoutblog.com/wp-content/uploads/2012/03/music_tenacious_d_rize_of_fenix.jpg



After showing my tutor how it had progressed he appeared to like it more, however he again suggested that the lightening birds I had done resembled my last years project on the subject of "The birds" in which I made bird faces out of a coffee stain using the liquify effect in Photoshop. I then attempted to reform the birds into the shape of a bird, so as to include the whole body. My tutor agreed that this fitted better however it could have resembled the initial lightening birds mentioned earlier a little more.

After some reworking of the backdrops for the music to live logo during my development stage, I grouped all three separate artists onto one album. This went against my initial concept, however I felt it flowed more with my actual work as it symbolizes the three solo artists coming together to form one harmonious product.The way that I presented them was that I removed all of their color and put them on a high contrast filter to create a monochrome effect, which I felt blended the artists together whilst not distracting from the main point of interest which was the music to live logo which retained all of its color on purpose to draw the eye.
  The back cover was a matter of zooming into the middle of the front cover (minus the logo) which I did because I felt you could not see this on the front so easily (partially as it is obscured by the logo). I liked this however I felt it could be improved and so I flipped the Mad Monty half around, which then formed what looked like wolves howling at a speaker shaped moon. This works with my interpretation of the question so I worked into it a bit to bring out what I saw.

Once I showed this to my tutor he liked it but suggested that I add a middle to my CD insert to give it a more full product feeling. I used the Hue board I had designed as I thought it was a nice piece of concept art. After having compiled all my work into my graphics project I reflected upon the experience and what I had produced with some of my friends on FaceBook. Here is what they had to say about the album I had produced:






Thursday, 24 May 2012

Pic research album covers Mood Board Collection

Four Folk Bands:



DAMH THE BARD /

Jethro Tull :








ClaNNad :








EnyA:












Artists who use landscape imagery in their album cover art work:

Mathias Eick



Yes



Depeche Mode



Fen



Cold Chisels



The killers



Azeda BOOTH



Bruce Cockburn



Lock Lomond band



Melting Euphoria band




Bands who use geometric imagery:


Resource

Do it to it


Melting Euphoria band





Fatback



Pink Flyod



The Darcys



The Strokes



The Who




Wednesday, 16 May 2012

Tick list

1.  Introduction

2.  Contents
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3.  The Brief/ The question

4.  Mind Map of initial idea

5.  Areas of research I will take

6.  Graphical elements I want to incorporate

7.  How I will conceive the project/ how it is presented ie in sketch book, out of sketch book, websites etc.

8.  Who is the target audience?

9.  What is my interpretation of music to live?
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10.  The Pitch

11.  Pitch Feedback

12.  Research artists (related to question examples)

13.  Research my interests (relates to how it becomes my work)

14.  Research Target audience (what elements to attract who)
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15.  Concept designs logos 1 (lots of small scale sketches of the music to live logo)

16.  Concept design logos 2 (less, but more detail with more color etc more detailed explanations)

17.  Idea development 1 (initial album cover concepts)

18.  Idea development 2 (detailed album cover concepts)

19.  Idea development 3 (More detailed designs, including poster designs, website designs

20.  Final presentation of work (with posters embossed on Bus ad panels, pull out brochure, etc).
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21.  Public Surveys

22.  Peer Assessment

23.  Was the project successful in reaching the target audience

24.  Evaluation

25.  Conclusion

Monday, 30 April 2012

What am is my answer to the exam question?

"Music to live"

"Music to live" is the name given to a series of music productions, concerts and festivals. Produce graphic work for associated material such as posters. CD packaging or motion graphics. You might like to consider the work of Sam Egarr, Franco Grignani and Josef Muller-Brockmann when making your response.

Firstly, what is a series of music productions?

A series of music productions is a range of different artists (be they real/theoretical) with possibly different styles of music. However, to make any such deliverance of multiple end pieces would require that they have some kind of standard theme, something which makes them look obvious that they are from music to live.
  In fact, expanding on what spesifically music to live specialise in would be a better idea than a comptelely broad, random and inconsistant selection, thereby giving it a sence of style. Such as different styles of folk music, world music or even specialising in.

How will I respond then?

I will be focusing the music to live brand on three music artist, one real and two theoretical. These music artists will combine different styles of folk music, so I can relate my research around nature, the environment and links well with my slogan, "Music to live, living is nature; sing with nature!" An angle I could take is that music to live are also a particularly "green" company, perhaps resourcing the theoretical publication to a concept website and snaps of concept Itune store etc. Going digital to say nature perhaps. I could also do concept advertisement campaigns on graphic art forums and such.
I think that the art style of this music campaign needs to combine elements of the suggested artist, "Sam Egarr", "Franco Grignani" and "Josef Muller-Brockmann". This way I have three solid and broad spectrums to work from as well as binding it with my own personal style.
  Just a brief look at their respective works below are quite interesting and various:

Sam Egarr & here:


Sunflower - This picture and many more like it show a sense of nature that he is trying to capture, but put against a harsh drab background. This makes the yellow instinctively pop with vibrancy, implying to me if it were a music cover that music can heal the world through a connection to nature.



View from our room in hong kong - This very much encapsulates the feeling of modern culture creeping in that I want to express in my own range of graphic products (Albums and advertisements). A perfect modern landscape/city scape mix with a large mass of land which draws the eye. This again shows nature battling on, in my perspective and case the music seeping through the cracks of the modern society, the prison reducing the beauty of nature and creative music.



MH 121 - This font style impresses me! I enjoy the way that the texture used here blends so perfectly with the overlaid font. This gives me the instant Idea of having the font for the albums perhaps being on a tree which scrolls down the side of the left frame like a natural boarder.

Franco Grignani:



- With only briefly looking at Franco Grignani I can see he is an Artist largely specializing in patterns, namely spiral based patterns. Its a consistently elegant style, which is very well represented by this piece above ^. This playful font style really draws the eye around the whole picture, and makes me wonder whether it might be a good idea to base one of the conceptual pieces around folk style nature inspired font, so that the image is made up of different green fonts in the shape of a silhouette (I.E font styled Glastonbury Tor.


- The abstract nature of this piece makes me think of the sort of art you find on the physical CD's themselves. The way that there appears to be a face coming out of the pattern intrigues me whether it was done on purpose and for what reason, making me want to research and look into the picture, without it all being laid out on a plate for me. What inspired this picture for instance? Who is it aimed at? Its a very interesting way of making people interested by only giving a view details, this is backed up by the choice of a monotone black and white color scheme. Perhaps my own CD designs could take note of this.

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Friday, 16 March 2012

Research topics

So I need to define what areas of research need to be focused on before applying them to my sketch pad. These areas need continuity and meaning with the rest of my project so I need to break my areas of research down into categories:

Areas which relate to my colleagues interpretations on what music to live:

Areas which my interpretation may lead to:

Holographic artists:




Fictional prospect of sale research:

Itunes mock up

Amazon mock up

Web advertisements

Hard media advertisement mock ups

Deadline plain

(All dates rough/approximate)

Research - finish by the 23rd March.

Concept - 17th April

Development - 7th May

Exams - 8th May

Reading week - 17th May

All marks sent to AQA 24th May