Friday, 8 June 2012

Evaluation



The Graphics examination question entitled "Music To Live" was the entire focus of the project that is now coming to a conclusion.

[]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[Stick in the music to live question extract here]
[]

I choose this question above the rest because I have always had a strong fascination about the way that music has such a strong part and effect in life, I find it both wonderful and intriguing, especially the way that it effects the mind of living things (and how many different things respond to the sound vibrations in different ways).
 The way I went about answering this question was to methodically work out my interpretation of the phrase "Music to live" and how other music/graphic artists interpreted this.
  My interpretation of the "Music To Live" question focused primarily on the themes of morality, spirituality. nature, life and circles & cycles.

The way that morality was interpreted was that it conjured the idea that music is something to live by, like the Ten Commandments of the Christian faith.
  This brings me to my next point, spirituality is far more involved with this phrase that first meets the eye. The churches of many religions such as Christianity and Catholicism practice both hymns and prayers. This religious music is preformed for a number of reasons, but the one which relates to this question is that some religious people believe that the act of preforming music alleviates their soul (consciousness) and so they may carry on living.
  This again links nicely back to the themes of morality, religious people living to music.

I tried to show my initial interpretation of this through a range of formats such as mind maps, detailed written concepts and mood boards focusing on album art which I felt had a connection to the way I interpreted "Music To Live."
  Many religions such as Buddhism hold a strong belief in reconnecting with nature. Many Monks are known to attempt reaching this state which is known as "Enlightenment" through mantras, which can be preformed in solitude or in a group.
  They attempt to lead more natural lives and one of the ways the attempt to connect to nature is by trying to harmonize with the sound of nature, the melody of the may birds to the symphony of the rushing rain.

The way this is all connected together though is the last three points; life, circles and cycles.
Life is a strong element exhibited in nature, spirituality and morality, it is the ultimate action. Without action there would be no life, without life there would be no music.
  Circles & cycles are the bonds which tie together many of these themes. They are a part of our life as we wiz around the sun, they can be seen on graphs as time pass's by. they allow one event to move on to another.
  The way I derived this from the phrase however is very simple, "To". This gave me the impression that music is "To" live, as though is it from one to the other, like an action and a movement, but as I view Music and Live as elements which reflect and rely on one another, I made the connection that they music loop back on one another.

From working out my interpretation of the question, I came to what I thought was the logical step, I wanted to make holographic album cover. This was based on the idea that I could show the "depth" of the music visually using the holographic medium. However after researching this particularly high priced medium and only receiving a luke warm response from my peers during my pitch, I decided to return my concept to the drawing board for refinement. Looking at what I had done so far I decided it was a bad idea to abandon it and start fresh, so I remolded the concept. I had a concept idea to focus on landscapes (as this was my initial template which helped my link to nature whilst producing my graphic art). I then thought that the landscapes would stand out more if I made them in the form of silhouettes.
 
When I presented this to my tutor, he was not impressed by the focus of the silhouetted landscape as he reminded my that I had a strong focus on silhouettes in my last project, he did however like the lightening effect which resembled bird like figures. The problem with the design was that I was not answering the question. I had not yet tackled the "Music To Live" element clearly enough, so I started to create something. I played around with a various assortment of layouts but eventually decided upon the numerically concept design of a modified "2" in the center of the "music To Live" logo with Music at the Top and Live at the bottom. I then applied rays coming out of either end, as though the music and live was coming out of the two. I tried to keep a nice clear monochrome pallet whilst designing this template.
  Once this was done however I produced a range of color variations to pick the base color (which can be found on the insert of my final piece).

I then morphed the center two with the liquify effect and came out with what my Tutor thought resembled a "Phoenix". I did some research into this and it strongly relates to my project, the phoenix in mythology works on the idea that every five hundred years or so it dies and from the ashes of the dying creatures rises a new one. This is a clear cycle, which has manifested in the modified "2" which is the connection of music to live "To".
I have to admit that I was intrigued by the similarity of the way that Tenacious D had placed their newly release album Entitled Rise of the Fenix, which the phoenix in the center and the text and the top and bottom, very much like mine. The design is primarily red flames, which is very much how I designed my own logo (with red flames surrounding the Two shaped Phoenix).

http://rockitoutblog.com/wp-content/uploads/2012/03/music_tenacious_d_rize_of_fenix.jpg



After showing my tutor how it had progressed he appeared to like it more, however he again suggested that the lightening birds I had done resembled my last years project on the subject of "The birds" in which I made bird faces out of a coffee stain using the liquify effect in Photoshop. I then attempted to reform the birds into the shape of a bird, so as to include the whole body. My tutor agreed that this fitted better however it could have resembled the initial lightening birds mentioned earlier a little more.

After some reworking of the backdrops for the music to live logo during my development stage, I grouped all three separate artists onto one album. This went against my initial concept, however I felt it flowed more with my actual work as it symbolizes the three solo artists coming together to form one harmonious product.The way that I presented them was that I removed all of their color and put them on a high contrast filter to create a monochrome effect, which I felt blended the artists together whilst not distracting from the main point of interest which was the music to live logo which retained all of its color on purpose to draw the eye.
  The back cover was a matter of zooming into the middle of the front cover (minus the logo) which I did because I felt you could not see this on the front so easily (partially as it is obscured by the logo). I liked this however I felt it could be improved and so I flipped the Mad Monty half around, which then formed what looked like wolves howling at a speaker shaped moon. This works with my interpretation of the question so I worked into it a bit to bring out what I saw.

Once I showed this to my tutor he liked it but suggested that I add a middle to my CD insert to give it a more full product feeling. I used the Hue board I had designed as I thought it was a nice piece of concept art. After having compiled all my work into my graphics project I reflected upon the experience and what I had produced with some of my friends on FaceBook. Here is what they had to say about the album I had produced:






Thursday, 24 May 2012

Pic research album covers Mood Board Collection

Four Folk Bands:



DAMH THE BARD /

Jethro Tull :








ClaNNad :








EnyA:












Artists who use landscape imagery in their album cover art work:

Mathias Eick



Yes



Depeche Mode



Fen



Cold Chisels



The killers



Azeda BOOTH



Bruce Cockburn



Lock Lomond band



Melting Euphoria band




Bands who use geometric imagery:


Resource

Do it to it


Melting Euphoria band





Fatback



Pink Flyod



The Darcys



The Strokes



The Who




Wednesday, 16 May 2012

Tick list

1.  Introduction

2.  Contents
----------------------------------------------------------------------------------------------------------------------
3.  The Brief/ The question

4.  Mind Map of initial idea

5.  Areas of research I will take

6.  Graphical elements I want to incorporate

7.  How I will conceive the project/ how it is presented ie in sketch book, out of sketch book, websites etc.

8.  Who is the target audience?

9.  What is my interpretation of music to live?
----------------------------------------------------------------------------------------------------------------------
10.  The Pitch

11.  Pitch Feedback

12.  Research artists (related to question examples)

13.  Research my interests (relates to how it becomes my work)

14.  Research Target audience (what elements to attract who)
----------------------------------------------------------------------------------------------------------------------
15.  Concept designs logos 1 (lots of small scale sketches of the music to live logo)

16.  Concept design logos 2 (less, but more detail with more color etc more detailed explanations)

17.  Idea development 1 (initial album cover concepts)

18.  Idea development 2 (detailed album cover concepts)

19.  Idea development 3 (More detailed designs, including poster designs, website designs

20.  Final presentation of work (with posters embossed on Bus ad panels, pull out brochure, etc).
----------------------------------------------------------------------------------------------------------------------
21.  Public Surveys

22.  Peer Assessment

23.  Was the project successful in reaching the target audience

24.  Evaluation

25.  Conclusion

Monday, 30 April 2012

What am is my answer to the exam question?

"Music to live"

"Music to live" is the name given to a series of music productions, concerts and festivals. Produce graphic work for associated material such as posters. CD packaging or motion graphics. You might like to consider the work of Sam Egarr, Franco Grignani and Josef Muller-Brockmann when making your response.

Firstly, what is a series of music productions?

A series of music productions is a range of different artists (be they real/theoretical) with possibly different styles of music. However, to make any such deliverance of multiple end pieces would require that they have some kind of standard theme, something which makes them look obvious that they are from music to live.
  In fact, expanding on what spesifically music to live specialise in would be a better idea than a comptelely broad, random and inconsistant selection, thereby giving it a sence of style. Such as different styles of folk music, world music or even specialising in.

How will I respond then?

I will be focusing the music to live brand on three music artist, one real and two theoretical. These music artists will combine different styles of folk music, so I can relate my research around nature, the environment and links well with my slogan, "Music to live, living is nature; sing with nature!" An angle I could take is that music to live are also a particularly "green" company, perhaps resourcing the theoretical publication to a concept website and snaps of concept Itune store etc. Going digital to say nature perhaps. I could also do concept advertisement campaigns on graphic art forums and such.
I think that the art style of this music campaign needs to combine elements of the suggested artist, "Sam Egarr", "Franco Grignani" and "Josef Muller-Brockmann". This way I have three solid and broad spectrums to work from as well as binding it with my own personal style.
  Just a brief look at their respective works below are quite interesting and various:

Sam Egarr & here:


Sunflower - This picture and many more like it show a sense of nature that he is trying to capture, but put against a harsh drab background. This makes the yellow instinctively pop with vibrancy, implying to me if it were a music cover that music can heal the world through a connection to nature.



View from our room in hong kong - This very much encapsulates the feeling of modern culture creeping in that I want to express in my own range of graphic products (Albums and advertisements). A perfect modern landscape/city scape mix with a large mass of land which draws the eye. This again shows nature battling on, in my perspective and case the music seeping through the cracks of the modern society, the prison reducing the beauty of nature and creative music.



MH 121 - This font style impresses me! I enjoy the way that the texture used here blends so perfectly with the overlaid font. This gives me the instant Idea of having the font for the albums perhaps being on a tree which scrolls down the side of the left frame like a natural boarder.

Franco Grignani:



- With only briefly looking at Franco Grignani I can see he is an Artist largely specializing in patterns, namely spiral based patterns. Its a consistently elegant style, which is very well represented by this piece above ^. This playful font style really draws the eye around the whole picture, and makes me wonder whether it might be a good idea to base one of the conceptual pieces around folk style nature inspired font, so that the image is made up of different green fonts in the shape of a silhouette (I.E font styled Glastonbury Tor.


- The abstract nature of this piece makes me think of the sort of art you find on the physical CD's themselves. The way that there appears to be a face coming out of the pattern intrigues me whether it was done on purpose and for what reason, making me want to research and look into the picture, without it all being laid out on a plate for me. What inspired this picture for instance? Who is it aimed at? Its a very interesting way of making people interested by only giving a view details, this is backed up by the choice of a monotone black and white color scheme. Perhaps my own CD designs could take note of this.

-

Friday, 16 March 2012

Research topics

So I need to define what areas of research need to be focused on before applying them to my sketch pad. These areas need continuity and meaning with the rest of my project so I need to break my areas of research down into categories:

Areas which relate to my colleagues interpretations on what music to live:

Areas which my interpretation may lead to:

Holographic artists:




Fictional prospect of sale research:

Itunes mock up

Amazon mock up

Web advertisements

Hard media advertisement mock ups

Deadline plain

(All dates rough/approximate)

Research - finish by the 23rd March.

Concept - 17th April

Development - 7th May

Exams - 8th May

Reading week - 17th May

All marks sent to AQA 24th May

Thursday, 15 March 2012

The basis of my work

The Pitch

I was just thinking about my project and the direction it needs to go in, its needs to be something with a meaning. I could simply create a fictional Album with no real basis, or I could put the effort in to give it some foundation. Therefore my thoughts are as follows:

First I need to enquire with my friend robert whether he has any music that could be complied as an album. This needs roughly eight to ten tracks. I think he might have created four with some continuity in them, so i'll collaborate in some music creation to make up the difference.

Secondly I need to come up with some finalized concept designs before I move on to producing it into a hologram. The images need to reflect the music as well as the brand live 66.

Thirdly I need to see about some kind of licensing for the album to make it appear official and professional as well as securing the rights to our work. This doesn't have to be anything super legally tight, just a public licence maybe with a year or so on it. This can then be added to the album art before produced into a hologram.

Fourthly I need to see if anywhere will sell the album digitally. The albums will be one time (unless highly profitable) creations only. There will have to be a site with a pay-pal account for transactions (perhaps my dad's) so either I will have to make a publishing company (perhaps based around live 66) and just release the album independently. The production run for albums will be a limit of 50-100 because of the high cost of hologram production. Thats why I need to create a website to sell it on digitally to show in my sketch pad transmedia continuity. It also give the brand live 66 something to base itself on.

Fifthly I need to once all artwork is finalized to a professional point, and all work documents and website is in order,  propose my work to a hologram production company for a small scale production of my product. I'm currently looking into this company.
Once this is done I can compile them into albums and sell them on the website, keeping ten copies for myself and examiners.

Rithe - lesson one

(Rithe - The new word acquired from the random generator, the meaning I give it is the one I feel right now, the letting go of stress, the beginning of peace)

Dates for the graphic Diary:

Feb:

* 6th   Today
* 9th   Pads comeback
* 10th
* 11th
* 12th
* 13th
-          Come up with two exam questions for the first day back after half term. Create a pitch to promote my product, video pitch of revise a pre-thought speech.
* 19th
* 20th first day back bring pad in, have to pitch project

* 30th March
-          Holiday of the oak birth
* 16th April

New project

The task I have been set so far is to produce a product for the music corporation Music to live.



Background research on Music for life:

*Non profit

*Established in 1995

*Set up for music tuition in Cheshire schools.

*Bishop Heber High School - first establishment.


*Now operates in 113 schools including Cheshire West and Chester and East Cheshire plus several others in Wirral, Stockport, and Staffordshire.

Friday, 9 March 2012

Social media websites

Today we have been looking at different ways which we can publish our work and see others to gain feedback and further evolve our own products. I will add a short list of sites we have looked at later.

One task involved getting a number of pictures from several different artists which we can evalute and then add to our sketchbooks. The following artists I found most inspiring from my first brief look on Rllmuk-

Sir-Shrew:



Emir:


























Divine Vistor:































Monday, 5 March 2012

Research start

Holograms a potential medium for working with:

Companies that might possibly be of aid:

http://www.e-printing.co.uk/hologram_labels.htm
High price tag, maybe not a possibility

http://www.outeraspect.com/basic_lenticular_effects.php
This is interesting, maybe just the thing

"     3D Effect
3D Effect creates depth on a normally flat surface. The 3D Effect effect is generated by splicing several frames together to trick the viewer into seeing the 3D effect. Approximately 12 images of the subject matter must recorded in a strictly defined manner.
3D lenticular effects can be incorporated into most lenticular images and designs. Bright, light imagery produces the best lenticular 3d effects.

3D Effect is ideal where there is a flow of people such as at shopping centres, receptions, window displays and point of purchase displays in stores. The lenticular 3D effect can be combined with other effects like lenticular Full Motion Video Effect.
Auckland band, Tadpole, wanted a 3D effect CD cover for the release of their album, "The Medusa".

See our Technical Artwork Guide when designing 3D Effect.    
"



More examples:


http://www.hiveassociates.co.uk/
http://en.wikipedia.org/wiki/Their_Satanic_Majesties_Request


Packaging and design

One original idea of having Jagger photographed naked on a cross was scrapped by the record company for being "in bad taste".[9] Initial releases of the album featured a three-dimensional picture of the band on the cover by photographer Michael Cooper. When viewed in a certain way, thelenticular image shows the band members' faces turning towards each other with the exception of Jagger, whose hands appear crossed in front of him. Looking closely on its cover, one can see the faces of each of the four Beatles (a response to the Beatles' inclusion of a doll wearing a "Welcome The Rolling Stones" sweater on the cover of Sgt. Pepper). Later editions replaced the glued-on 3-dimensional image with a standard photo, due to high production costs. A limited edition LP version in the 1980s re-printed the original 3D cover design. Immediately following the re-issue, the master materials for re-printing the 3D cover were intentionally destroyed. The 3-D album cover was featured, although shrunk down, for the Japanese SHM-CD release in 2010.
The original cover design called for the 3D lenticular photo to take up the entire front cover, but finding this to be prohibitively expensive it was decided to reduce the size of the photo and surround it with the blue-and-white graphic design.
It was the first of four Stones albums to feature a novelty cover (the others were the zipper on Sticky Fingers, the cut-out faces on Some Girls, and the stickers on Undercover). The maze on the inside cover of the UK and US releases cannot be completed. It has a wall at about a half radius in from the lower left corner. One can never arrive at the "It's Here" in the centre of the maze.


This may be useful to get in contact with :


http://www.riotofcolour.com/lenticularprintingY.htm?gclid=CNyyx5vnz64CFYwMtAod5i9BAg



"How Much?...Top

As with any print process there are a set of parameters that will need to be established first. Typically what type of effect? Size? Quantity? In what situation is the Lenticular being used? These are key in determining the price and subsequent success of the finished pieces.

We have two ranges of Lenticular under the “imotion” umbrella. A premium range and a value range Lenticular. All carry the same important guarantees. Giving you the comfort of knowing your Lenticular promotion will work perfectly from the first to the last.
The value range Lenticular is new and has been developed specifically for those brands that don’t have huge “above the line” budgets, yet still require the same eye catching sexy movements for their promotions/displays.

The premium range allows you the piece of mind to know you are having the best association of quality with your brand. The technology will be delivering all its benefits in its purest form. Such as outstanding depth in your 3D, as well as the ability to insert even more frames of information for smoother sweeter animations and morphs.

“How do I know whether to choose value or premium Lenticular”? It is our job as professionals to match the best process for your brief so you will experience total satisfaction. Part of our process is to listen and understand your specific request and match it with the correct method. We can of course quote you on both then discuss the merits of each leaving the final decision to you.

There is a minimum set up charge which will vary depending on your particular brief. The good news here at Riot of Colour is that the minimum set up charge allows for just one copy if you wish."


Another possibility:

http://www.lenticular-europe.com/lenticular/


"



Base2 Studio, founded by Jake Purches, is one of the world's earliest digital lenticular design and production studios established in 1998.

We are located in Arundel, West Sussex, one hour from London.

Our Passion is Lenticular - from 3d photography and graphics to motion animations and flip signs, from small to large, from few to millions.

Our large format Lenticulars are made by Laser photographic methods using our Lightjet 5000, which has unparalleled resolution and continuous tone. We also manufacture 'Kodak Dynamic Image Lenticulars' using our digital ‘Kodak LVT’ system. These are available up to 8x10 size for small production runs.

We print on 6 station UV extended delivery presses, set up for direct litho printing of lenticular plastic for quantities above 1000 sheets. Our bespoke production is carried out in house. Please contact or email for more information.

Jake Purches and his associates Alex Roberts and Gary Marsh bring their combined talents in technology, marketing, creativity and design.

We also provide in house specialist photographic services - Drum scanning, 10x8 inch film recording and Lightjet digital photo printing.

About Jake Purches:

Jake, has been creating lenticular design and print for over 14 years.

He has done much pioneering work in making ultra smooth 3d and motion lenticular imaging.

He is a Photographer and Computer Graphics / Photoshop expert. He is a writer and trainer in Lenticular litho printing, and has travelled all over the world training printers in Britain, Brazil, China, Egypt, Hong Kong, Indonesia, Japan and South Africa. Jake's design and technical abilities assure the highest level of quality for your project.

Jake's interests include holography, laser optics, acoustics and Astronomy. Jake also has expertise in Audio Visual and Loudspeaker systems.

Gary F Marsh is our associate designer. He is a world-class graphic designer and has over 20 years experience in the field and provides us with elegant and effective graphic solutions.

Alex Roberts is our production coordinator. Alex has extensive experience working in Africa and Asia in engineering, reconstruction and logisitics." The fact that its situated in Essex makes it the most possible option i believe.

http://lenticulares.webs.com/softwarelenticular.htm
Holographic background research:

http://www.holograms.bc.ca/faq.htm

http://www.holocenter.org/

http://en.wikipedia.org/wiki/Volumetric_Projections - woah

Friday, 2 March 2012

New project

The task I have been set so far is to produce a product for the music corporation Music to live.

Remember that music to live is a made up company, this means it can be whatever I want it to be about, below I have detailed bullet points on a similar sounding organization called Music for life.
Website http://www.musicforlife.org.uk/

Background research on Music for life:

*Education in music

*Non profit

*Established in 1995

*Set up for music tuition in Cheshire schools.

*Bishop Heber High School - first establishment.

*Now operates in 113 schools in: Cheshire West and Chester and East Cheshire, Wirral, Stockport, and Staffordshire.

*Aim to offer as many children as possible the opportunity to learn a musical instrument.

* Opportunities to for Students to take part in motivational music groups, workshops and concerts.

*Bursaries available for children of a low income household/ struggling with financies.

*3,500 children currently having music lessons every week across schools involved.

*The convenience of lessons taking place in school hours rather than parents having to worry about taking them back to school hours later.

*Teachers must meet strict standards, demonstrably successful teachers, must be adept in planning, punctuality, communication and organization, must meet the criminal record bureau check.

*Continuity of teaching, MFL teachers tend to stay on for many years, meaning a child who learns with a teacher at primary may be able to continue with the same teacher in high school.

*Value for money, course fees may be paid in monthly installments.

*The opportunity to learn a variety of instruments from trombone and saxophone to guitar and drums.

*Groups: Junior Orchestra - Y3 - Y8 playing at grade 1 or above £45 a year if not a member of MFL, Cheshire Youth Big Band - grade 7 students in music £10 a term wishing to play in a Jazz group ,Guitar Ensemble - Y4 - Y8 regardless of how long they've been playing £45 a year ,Senior String Group - logical progression from Junior Orchestra for Violin viola cello or double bass to grade 4 or above £45 a year.