"Music to live" is the name given to a series of music productions, concerts and festivals. Produce graphic work for associated material such as posters. CD packaging or motion graphics. You might like to consider the work of Sam Egarr, Franco Grignani and Josef Muller-Brockmann when making your response.
Firstly, what is a series of music productions?
A series of music productions is a range of different artists (be they real/theoretical) with possibly different styles of music. However, to make any such deliverance of multiple end pieces would require that they have some kind of standard theme, something which makes them look obvious that they are from music to live.
In fact, expanding on what spesifically music to live specialise in would be a better idea than a comptelely broad, random and inconsistant selection, thereby giving it a sence of style. Such as different styles of folk music, world music or even specialising in.
How will I respond then?
I will be focusing the music to live brand on three music artist, one real and two theoretical. These music artists will combine different styles of folk music, so I can relate my research around nature, the environment and links well with my slogan, "Music to live, living is nature; sing with nature!" An angle I could take is that music to live are also a particularly "green" company, perhaps resourcing the theoretical publication to a concept website and snaps of concept Itune store etc. Going digital to say nature perhaps. I could also do concept advertisement campaigns on graphic art forums and such.
I think that the art style of this music campaign needs to combine elements of the suggested artist, "Sam Egarr", "Franco Grignani" and "Josef Muller-Brockmann". This way I have three solid and broad spectrums to work from as well as binding it with my own personal style.
Just a brief look at their respective works below are quite interesting and various:
Sam Egarr & here:
Sunflower - This picture and many more like it show a sense of nature that he is trying to capture, but put against a harsh drab background. This makes the yellow instinctively pop with vibrancy, implying to me if it were a music cover that music can heal the world through a connection to nature.
MH 121 - This font style impresses me! I enjoy the way that the texture used here blends so perfectly with the overlaid font. This gives me the instant Idea of having the font for the albums perhaps being on a tree which scrolls down the side of the left frame like a natural boarder.
Franco Grignani:
- With only briefly looking at Franco Grignani I can see he is an Artist largely specializing in patterns, namely spiral based patterns. Its a consistently elegant style, which is very well represented by this piece above ^. This playful font style really draws the eye around the whole picture, and makes me wonder whether it might be a good idea to base one of the conceptual pieces around folk style nature inspired font, so that the image is made up of different green fonts in the shape of a silhouette (I.E font styled Glastonbury Tor.
- The abstract nature of this piece makes me think of the sort of art you find on the physical CD's themselves. The way that there appears to be a face coming out of the pattern intrigues me whether it was done on purpose and for what reason, making me want to research and look into the picture, without it all being laid out on a plate for me. What inspired this picture for instance? Who is it aimed at? Its a very interesting way of making people interested by only giving a view details, this is backed up by the choice of a monotone black and white color scheme. Perhaps my own CD designs could take note of this.
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